Remember the silly Skittles slogan? “Taste the rainbow”. It sounds completely ridiculous, how can you taste the rainbow from chewing their tiny sweets? Well, the recent candy marketing tactics are to try to beat competitors at thinking outside the box. So in this case, the sillier the better!

During the last few months, Maynards created a “Make your face a Maynards” contest. Fans across Canada can send in a picture of their face to attempt to have it used as a new version of the candy. The winner will receive “$5,000, a year’s supply of their own candy, and a trip to the Hamilton factory where the treat is manufactured.” It may seem meaningless that someone would want their face on a candy, but this plan worked and over 3,000 Canadians entered the contest.

Nowadays advertisements in newspapers, magazines and busses are just not enough. For that reason, most firms have lead to promoting on social networking sites and YouTube. People have adapted to be extremely dependent on technology and everything revolves around it. If most individuals need technology to function and are so easily entertained by these silly commercials, what does that have to say about our knowledge?

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Click here to watch the “Make your face a Maynards Candy Commercial”.

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