Article: http://time.com/3402723/iphone6-line-apple-release/

Picture Reference:http://www.macrumors.com/2014/04/18/iphone6-renders-design-changes/
With the new products launching and the iso upgrading, Apple company, again, attracts an ocean of fans to buy iPhone6/6plus; even I, myself, was surprisingly happy and felt lucky to buy the last iPhone 6 in the apple store (which is true! The last one!). Therefore, I am wondering why Apple company is so successful compared to their competitors.
Firstly, the Apple products are easy to use and the engineers stand on the customers’ viewpoint while inventing new products (Bajamin). The concept of the company is quality over quantity; if you think about the number of their products, you will find they do not have many stuff actually. However, the every single product can be considered as a limestone to some extent and shows its personalization. I think this is the most important reason why it is so popular around the world. In general, it is because they meet the customers’ needs.
Secondly, they are targeting at Chinese market right now which is a really smart marketing plan. This can be seen in the recent Apple press conference; there is even a interpreter who translated the English to Chinese on the conference. They have realized that a large proportion of customers is Chinese and tried to expand the market further. ( I am Chinese, and I know how crazy the Chinese loves IPhone)
Thirdly, they have really good promotions. For example, if a customer wants to buy a IPhone, he can sell his previous iPhone to Apple store and offset some money on the price of the new phone. This service promotes the customers to stick on purchasing their products.
Last but not least, they persist in hunger marketing so as to create a seller’s market. There is no doubt that this strategy is extremely successful otherwise how come almost all the iPhone 6/6 plus has been sold out in a week. In China, the price of iPhone 6 goes up to 12,000RMB if you buy one from the black market.
Undeniably, the Apple company perfectly understand the consumer psychology and win the audience.