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The article above states that more customers prefer to listen to music online rather than download it or buy the CDs nowadays. Although the customers’ habits shifting online could be accepted and reasonable, the question is, in the music industry, “can [this] growth be enough to offset the dropping sales of CDs and downloads” (Sisario).
So far, the answer is no.
Music companies, though, are mostly worried about the dropping sales of downloads right now, they were supposed to make some preventions in advance. For instance, decrease the price of downloads in order to be more competitive with streaming. These days, more places are covered by WI-FI network, especially in the universities, WI-FI is even available while walking on the street. When people can listen to music online with less payments, why do they bother to spend more money on downloading? In my consideration, the music company should alter their focus from “old-fashioned” CDs (like producing smaller amount of CDs according to the decreasing needs) and downloads to streaming. Based on the previous-year data, the company (suppliers) can charge a little bit more for listening online and provide a wider range of music simultaneously.
Anyhow, the winner in business will always be the one who can amend the strategy flexibly as the customers’ tastes change.