@ Financial Post. The Financial Post inspired me to make a post about the Starbucks logos. I offered my opinion on the matter and what I think about how the Starbucks logo has devloped over time.
@ Andrea Lee. My classmate Andrea Lee has also blogged on this topic. If you are interested in what she said you can click the link above to read it on her blog!
The picture to the left shows the different Starbucks logos and how they have evolved since 1971. In 1971 when Starbucks first started out, its logo was a plain shade of brown and had with significantly more words on it telling consumers what this brand is. In 1987, consumers generally already know what the brand Starbucks is and what they offer so the words coffee, tea and spices were dropped off the logo. In addition to this change, the words on the logo are bigger, so it is easier for customers to see and the color is changed from brown to green (a more vivid and attractive color). In 1992, not too much as changed compared to 1987, however the lower half of the mermaid is gone and the head and upper body is now bigger and more visible. However, the most interesting point is the new 2011 logo for Starbucks that came out on January 5th,2011. This new logo doesn’t even say the words Starbucks Coffee. Obviously judging by the success the company has achieved, consumers can easily tell this is the Starbucks logo without the words because the brand and what it symbolizes (the environment of Starbucks, the quality drinks the service etc) has already been embedded in the logo. Starbucks is confident to the point where the main focus of their logo now is simply a picture of a mermaid. The name of the company is not even present on the logo. They are trying to simplify their brand logo simply because they can. Consumers already recognize the product and make all the necessary links when they see this green mermaid, the words Starbucks Coffee are redundant. This is one of many examples of how a brands logo can evolve throughout time.