I’m sure that many of you are aware of Felix Baugartner’s supersonic free fall from 128,000 feet. This video was just put on YouTube a few days ago and it is already one of the most popular videos with a few million views.
The Red Bull’s Stratos website has a section where it talks about the jumps background history. It says on the website that setting records wasn’t the main goal of the mission but rather to gather scientific data.
I think that it was a brilliant online marketing move for Red Bull to sponsor this mission. I feel like this is a very extreme but effective way of marketing their brand. This Red Bull’s Stratos Jump is one of the most popular videos on YouTube, has 714,000 likes on Facebook and 26,000 tweets on Twitter. Tons of people are talking about this jump on the most popular social media networking sites. Everyone who visited the website or read any information about the video knows that Red Bull is involved. This is an extremely effective way for Red Bull to raise awareness or remind customers of their brand. In addition, Red Bull’s slogan is “Red Bull gives you wings” this is definitely related to a crazy free fall video. This might enable customers to have a longer lasting memory of the brand, as they can associate it with this new free fall video. I feel that something like this really shows the power of online marketing and online social media in modern society today. Videos can go viral within days and reach out to millions of people.