So this image is an advertisement for the badminton racket Armortec 700. The piece of paper on the racket head has a picture of the 2008 Beijing Olympics Gold medalist in Men’s singles badminton, Lin Dan. There are many people in china who look at to Lin Dan and watch his videos to learn how to play badminton or cheer him on in tournaments. This is a prime example of advertising using celebrities. Another aspect worth mentioning is the head of the dragon on the racket case. In Chinese tradition and culture dragons symbolize power, strength and good luck. By putting the dragon symbol on the racket and the racket case Yonex, the badminton racket company, is trying to associate their product with these qualities. The royal color scheme of the racket (red and yellow) also attracts consumers attention and fits into the theme of the powerful dragon. Lastly, this racket was especially made for the 2008 Beijing Olympics, that is why it is a limited edition, the regular Armortec 700 racket doesn’t have the same color scheme nor the pictures of the dragons. This makes this edition of the racket an exclusive special edition only available for a limited time attracting consumers to buy the product.