So recently I noticed that my friends were talking about Groupon quite frequently (even though its been around for a while already) so I went to sign up for it as well. After researching a bit about how Groupon works on www.grouponworks.com, I started to think that this is a pretty clever idea. This way the Groupon company can be advertised to consumers because lots of people are looking for deals to do a variety of different things that Groupon has to offer. Companies are definitely attracted to give super good deals to Groupon because Groupon helps them attract tons of customers as well as advertise their company and brand for them. If something is 50 % off, lots more consumers will be willing to go try something new, this could potentially help companies attract new consumers. This is a very clever way to widen your companies target market and possibly attract a lot of new customers who are willing to try new things for the first time because of the great deal they are getting. When consumers feel like they are more willing to spend money because they feel that they are getting more value with less money. From personal experience, I saw that there were Groupons for the Greater Vancouver Zoo in Aldergrove. So I decided to go visit the zoo with a few friends. Haha.