So with Valentines day coming up and the picture above is about the Red Band promotion that Blenz is doing (this was discussed in class). This is a great creative way to attract consumers to Blenz because Valentines day is a very romantic holiday where you are suppose to have a good time with your significant other. Blenz was very smart to take advantage of this day and try to use it to promote their products. They are using Red Band as a way for others not only to enjoy a good drink on Valentines day but also have the possibly of meeting someone to spend Valentines Day with. This is very intelligent from a marketing perspective because the traditional things on valentines day usually only appeal to couples (roses, take someone out for dinner etc). However, Blenz has taken advantage of the fact that there are bound to be some people who are single on Valentines day and therefore they might be interested to go to blenz for a great drink and a chance to meet other singles to spend the day with. Since this was discussed in class it won’t be the main focus on this blog.