Roses are definitely something, a product, that capitalizes on the concept of Valentines day. Roses are extremely expensive on Valentines Day and a dozen of them can cost anywhere starting from 60 dollars and up. In terms of marketing this is once again a very intelligent strategy. In terms of the 4 P’s of marketing, the price is definitely inflated compared to normal days because companies know that the demand for roses will be very high. This links into another p, known as place. On Valentines day many places sell flowers and they tend to have extra stock of roses as they know there will be a very high demand for them. However, I think that the most interesting “p” for roses on Valentines day is undoubtedly the promotion that comes with the event. On Valentines day whether you buy roses for your date or not or how many roses you buy is often linked with “how much you like them” (which is obviously not true. More roses doesn’t mean you like someone more and less roses definitely doesn’t mean that you like them less). However the point here is the natural promotion for roses on valentines day due to societal views is that roses on valentines day are linked to love and happiness for you and your significant other. If you buy them roses and bring them on a romantic date they are likely to have a good deal and be happy and therefore this should in turn make you happy. So people are more willing to purchase roses on Valentines day even though they are much more expensive then normal simply because of the day and the mood tone and atmosphere associated with it. It is very intelligent from a marketing perspective to take advantage of this day (by increasing prices, increasing stock to sell more and make more money etc) as the “advertising” aspect is basically free because lots of people know that February 14th is Valentines day, not a lot of advertising is needed to get this across. So simply by being observant of the different events/celebrations on different days, companies can surely take huge advantage without too many costs involved.