Author Archives: Boris Cheng

Mobile Marketing

Mobile marketing is marketing that is done on a mobile device, most commonly a cellphone. There are two main types of mobile marketing, one is through text messages and the other is through custom made apps. Companies can design apps … Continue reading

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Brad Pitt’s Chanel No.5 Commercial – Viral Marketing

While listening to the Sonic Station (104.9) on my way to school, I heard Kidd Carson talk about Brad Pitt’s new commercial for Chanel. A few things are pretty unique about this commercial, and definitely caught my attention as something … Continue reading

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Adidas Derrick Rose “The Return” Marketing

Derrick Rose is a star point guard for the Chicago Bulls. Rose injured his anterior cruciate ligament during the first game of last years NBA playoffs.  Rose is definitely one of the star players in the NBA, he won the … Continue reading

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Online Community and the Importance of User Generated Content

Dota2 is an upcoming online battle arena game developed by “Icefrog “at Valve Corporation. The game currently still in beta, but it is set to release with a free to play business model sometime in 2013. This will enable users … Continue reading

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Likes, Likes, its all about Facebook Likes!

Nowadays, many companies are offering certain incentives for customers to like their Facebook page. It is a common thing for companies to offer a chance to win a product in exchange for likes on their Facebook page. Other companies are … Continue reading

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Red Bull’s Stratos Jump – Advertisement?

I’m sure that many of you are aware of Felix Baugartner’s supersonic free fall from 128,000 feet. This video was just put on YouTube a few days ago and it is already one of the most popular videos with a … Continue reading

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The Growth of Social Media – Obama on Reddit

In the last few years social media and online marketing have definitely grown and there are more and more users on social media websites and more companies paying attention to Facebook, Twitter etc. Below is a info-graphic showing some growth … Continue reading

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Does Facebook Advertising Work?

It is a known fact that there are many people on Facebook. In fact recently, there are almost around one billion users on Facebook. However, just because there are a lot of people on Facebook does that mean that it … Continue reading

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Facebook – Users Pay to Highlight

Since May of 2012, Facebook began testing a feature in New Zealand where users can pay a small price to “highlight” particular updates or statuses. Normally Facebook’s news feed algorithm emphasizes updates from close Facebook friends or posts that have … Continue reading

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The Importance of SEO

It is very important to companies to find out Google’s algorithms in attempt to get their website ranked as high or near the top of the page (for natural/unpaid) as possible.  The main reason for this is related to click … Continue reading

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