Combine Business and Philanthropy

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Anglo American built the Anglo Khula Mining Fund to make investments to Khula Enterprise Finance Ltd. It not only provides thousands of job position and relieves the pressure of Khula society, but also promotes the development of industry. What’s more, the investment would make the mining industry more stable, which is beneficial for Anglo American Company.

The Anglo American company tried to make win-win philanthropy. So is that real philanthropy? Yes!

There is no doubt that all the companies want to maximize their profit. Numerous famous enterprises are doing the philanthropy for gaining reputation, propagating the brand, or engaging the employee. Actually, if a company tries to make donations to society, it would only do it once or twice because they gain nothing from it. A donation without profit is not sustainable because there is no incentive for company to give more. When promoting a social duty, firms ought to combine the philanthropy and the business, making an effort to earn benefit from it in a short term or long term way. As a result, both the society and enterprises get what they want.

 

 

Sources:

“Anglo American Deepening Transformation 2008.” Anglo American Deepening Transformation 2008. N.p., n.d. Web. 5 Oct. 2014. <http://angloamerican.transformation.solutions.investis