IBM. Giant Yet Friendly

IBM a business giant was awarded the 2012 Gold Medal award for International Corporate Achievement in Sustainable Development. The company was recognized for its dedication and effort to making environmental friendly products. Why would a business, whose revenue exceed well over $100 billion, care so much about the environment that it goes to great lengths and spends millions of dollars to developing and creating environmental products? Realistically, IBM does not have to commit millions into environmentally friendly products, they just have to abide by the law. IBM recognized that being environmentally friendly and having their efforts recognized is very good business. This however, was not the first time that IBM was awarded the Gold Medal award. It is however, the first time that a company has been awarded the Gold Metal award twice. People want change. They want big companies to start being environmentally friendly because people such as Al Gore and David Suzuki have been on TV and have explained the dangers of waste. Does IBM, being a large company as it is, have a moral obligation to protect the planet? Perhaps, but other companies should look at IBM as an example to follow so businesses all around the world can make the planet a better place to live.

http://citizenibm.com/2012/05/why-good-environmental-policy-is-good-business.html

http://www.ibm.com/ibm/environment/policy/