Re: Burger King Fries King
I read a blog recently by Calvin that had to do with Burger King changing their name to Fries King. My first thought was laughter. Then as I realized that this was happening, I couldn’t help but feel for the marketing department in Burger King. Every business knows that a brand is just as important as the item it sells. For example, people buy Nike shoes simply because they are Nike. Even if the design was same and another company sold it, people would still prefer to buy Nike. What if a company like Apple changed their name to Orange? Sales would go down tremendously because most people are not susceptible to change and they will think that the entire company model has changed. If a company was rebranding itself because of a bad situation then I would certainly understand. For Burger King, whose name has stood for over 60 years, changing the name not only changes what people see the restaurant as. In my opinion, Burger King should stick with the name that has helped them generate billions of dollars in revenue.
