In mid-september, Apple Inc. announced that Iphone 6 and Iphone 6 plus would not be released in the main land of China. There were many comments on this event. A news website in China thought that the new smart phone needed a net license to come into China which they hadn’t get yet. Some people said that Apple Inc. had wasted time negotiate with China Unicom and China Telecom. Many net friends thought that it was because of territorial disputes on the app of google map.

I think that some some of these opinions have a big probability to be the right one. But I want to think of it in a different way. In my opinion, this might be a strategic plan of Apple Inc. As we all know, China is a huge market for smart phone products. So that Apple really wants to make a purchase boom in the main land of China. It sent out the message to delay the time of releasion and use the customers’ mentality. Customers’ desire to buy the product would rised dramatically. With this effect, Apple may increase the sales in some extent. On an other hand, many scalpers appears in this situation. They will sell the product in a much higher price. As a result, people are more willing to pay for the price set by Apple although it is more expensive compares with the price in north America or Hongkong.

Also, I can see a disadvantage of delay the release time in China mainland. Apple wants to sale an amount over 9,000,000 units in the first weekend. But the delay may obstruct this plan.

I am looking forward to the selling amount in Chinese mainland.

http://www.vancouversun.com/news/There+will+pipeline/10122968/story.html

http://www.economist.com/news/americas/21606271-250-year-old-promise-indigenous-peoples-still-binds-atlas-king-george

The Tsilhqot’in has title to 1,700 square km of land in the western province of British Columbia. It is an example of first nations territory ruled by the government. The first nations have causes some effects on some organization’s business model.

These businesses may want to mine precious metals inside the territory of the first nations. Or like the Nortern Gateway pipeline to carry Alberta crude to the west cost, it come trough the land of the Tsilhqot’in. Thus, athough they have the permission of the Canadian government, they need to negotiate with the first nation’s government.

This is because these programmes affect the indigenous’ life to some extent. They may cause environment problems like water pollution or deforestation. So the aboriginals may have trouble hunting and fishing, or the next generation may suffer from shortage of resources.

The people who own the business should do something to prevent this. Something they have done like sharing the interest or building schools for the aboriginal area as an exchange should be add to their business budget. Also, it is their responsibility to due with the environmental problems cause by thier programes. They should build connect with these first nations and seen them as a partner with their business. If they don’t, they may face legal issues. So these first nations can be seen as an external factor that impact the business model.

http://strategyonline.ca/2013/09/19/mec-uses-consumer-motivations-to-inspire-a-rebrand/

Mountain Equipment Coop changed it’s name to MEC in Jun, 2013. The company’s chief marketing officer Anne Donohoe said, the rebranding is meant to reflect the evolution of the company and its increasingly urban customer base①. Also, the company segment each activity in store with a set of new signals like “biginners”, “day tripper” and “rider”.

In this way, the company positioned their product in the customer’s mind different from before. The new brand looks streamlining and catch people’s eyes easily. This gives the customers a deep impression on the company’s logo as well as its products. Also they focus on a younger age group because they have big purchasing power. They pay attention to various cultures so that they can expand overseas.

To analyse the company using the Value Proposition Canvas, the pains of the customers is they do not have good equipments for some kinds of sports like cycling. Also, they may not meet many people who have same interests in sport area. So the customer job oc MEC is to provide good quality sports equipments for their customer. They also began hosting running and cycling clubs in 2012②. From these, the customer gains are that they have a place to get the sport equipments they want, and they can find friends who have  same hobbies through MEC’s services.

①②:http://www.thestar.com/business/2013/06/18/mountain_equipment_coop_changes_its_name_to_mec.html