Post 2:The Fancy Roxio Creator 2011
After the 3D Green Hornet Movie from last week, something special flow into my mind is that: Would it just be perfect if people could watch 3D movies at home? Has this technology already been invented? If so, what would be the cost? With these questions, I tried on google and youtube, and there I found the Fancy Roxio Creator 2011.
Like other innovated product, the Roxio Creator 2011 advertisment itself is not that special, but it comprehensively shows it’s powerful feature. With the strong software, users can easily add 3D to the video and creat hollywood style movies on dvd, plus creat 3D photos from regular camera. Apart from that, It also masters in dics copy, photos and music editing, memorable movies and slide shows creation. Besides, dozens of tutorials are included, which makes users easily to acquire the skills. All these features make the software a multifunctional Digital Media Suite.
In terms of marketing, first of all, I would say the Roxio Creator 2011 has a pretty large target market on both who prefer watching movies at home and watching movies at the movie theatre. From a movie-fan’s prospective view, the new technology just creat another good choice for me if I would like to watch movie at home. Besides, all the 3D movies shown at the theatre are fixed. I mean you can not make it 3D if it’s not. However, the new technology saw and captured movie fan’s wants and needs and made it possible for them to make their own 3D movie, which certainly is another value Roxio were trying to deliver to their customers. Moreover, it’s always smart to connect your business with Facebook and Youtube as they becoming the most influential and necessary part in life. So does Roxio as users can easily post pictures or videos, which makes consumers more feel like it’s also valuable. Finally, the upgrade system is also a good option as consumers can always upgrade their current Roxio version to the lastest one on their website, which is a good strategy to keep their current customer and make them more loyal to the brand.