Post 6: IKEA
Recently I read an article from my classmate’s blog about IKEA,
As an international student, I found it really interesting that IKEA is always my first choice when purchasing furniture or commodities. What Yuli said in her article really reminds me of the shopping experiences at IKEA such as the price of the IKEA products are really low, which I guess is one of the main reasons why there are so many customers or students would like to buy from them, and also the easy and comfortable in-store shopping experience as known as the “Do it Yourself”, which customers walk around, try those samples, write down the code of the products they like (for big size products), pick them up at the warehouse and finally pay the price.
Apart from that, what I also like about IKEA is that the great design and self assembly products. IKEA’s products look simple but it doesn’t look ugly at all. The instructions for the furniture are easy to understand and there is no problem get your furniture up and running and that’s probably why IKEA is so cheap. IKEA has a clear target market as they are not focusing on those wealthy people who purchases the stuff with the best quality. They have a relatively large target market and it’s pretty hard for competitors to capture as IKEA’s brand image is so strong nowadays.
Besides, IKEA makes their furniture with wood from well preserved forests and also they also use low energy consuming light bulbs, which makes IKEA a eco-friendly company.
Finally, the cafe and food in IKEA is really special and with good tastes.