Post 10: Marketing, Not Just Selling Product
Today, I want to share some of my recent thoughts and experience about marketing. Accidently, I attended an orientation in the SUB, which is about a summer internship program of Southwestern Company. Basically, it’s an opportunity for university students to learn some selling experience and make some money in the summer by working as a sale person. I wasn’t quite sure about the program and came up with a lot uncertainties after the first orientation. But as I wasn’t so willing to take the summer courses at that time and one of my friends really recommended me to take a look on that. I applied and took the interview. Luckily, I got picked. Through the trainings from my manager and also researches I did, I found the job I’m going to take isn’t only about selling a product. It’s actually worth more than that. I remembered that there’s one alumni article I read on the SWredline webwage that suddenly changed my view on sell and marketing. He mentioned that selling is not only selling a product, but rather it’s about selling yourself. Customer knows whether he/she gonna purchase the product by judging you. If they like you, they’ ll probably buy your product, vice versa. I really the alumni’s point and he just gave me a good lesson on marketing.