As we all know Holt Renfrew is one of the famous worldwide shopping center.It aggressively target the affluent with luxurious fashion accessories. Though there is a smaller clientele for luxury goods than for normal good, there is still a large market for Holt Renfrew. The company mainly targets itself to attract travelers, immigrants and wealthy locals. The Holt Renfrew branch in Vancouver demonstrates this marketing strategy. Renfrew has numerous top brands which is very convenient for the local wealthy consumers to purchase designer products from Europe. In addition, to attract the consumers to come back, Holt Renfrew will constantly send emails about new products and discounts to customers whoever have shopped there before. Moreover, the company of Holt Renfrew attracts Vancouver tourists with its well-known reputation in selling designer products and the good customer services, almost every brand has a few servers who can speak several languages to satisfying customers who do not speak English. Therefore, there are a great number of customers shopping at Holt Renfrew everyday for luxuries.

From the previous analysis of Holt Renfrew’s market, having its store located in an central area is extremely crucial. If one Holt Renfrew locates in Victoria instead of Vancouver, it may not have such a big market since the transportation to Victoria is not convenient and people live in Victoria are not rich compared to the residences in Vancouver. Hence, Holt Renfrew needs to be located in some big cities such as Toronto, Quebec, and Cagily to achieve the large amount of wealthy consumers