Customers can be regarded as lifeblood to companies. In Jennifer Mavor’s blog she mentioned in order to maintain customer service everyone needs to understand company’s core values and do their best to satisfy customers. The question is how to satisfy customers?

Personally, I think hear customers’ voices are crucial. For example, managers can check suggestion box or answer customers’ complaint calls often so that the company can know its drawbacks. Moreover, employees’ attitudes affect customer satisfaction a lot. No one wants to pay money to see a glum face. For example, flight attendants always treat customers with polite, patient and smile. Thus, training workers how to serve customers is beneficial to improve customer satisfaction. Nonetheless, customer service not just about how to interact with customers, it also refers to after-sales services. For instance, Zappos has 356-day return policy and free shipping on all domestic orders. Another key point is providing quality products. Let customers feel that they have pleasant shopping experiences is important, and customers are happy only if they get satisfactory products.

Customer satisfaction is significant because it is a company’s point of difference and an indicator of customer loyalty. When a company owns high customer satisfaction it will gains repeat customers and more profit.

Blog link: https://blogs.ubc.ca/jennifermavor/2014/10/30/businesses-that-go-above-and-beyond-in-customer-service/

Image: http://www.findtheedge.com/general/satisfied-customers-are-not-just-the-domain-of-customer-services