“We believe the in-theatre experience is the best forum to experience a movie.” – Mike Langdon, Cineplex Entertainment’s director of communications
Netflix, one of America’s most popular online media streaming site, recently announced that they will release their first featured movie, Crouching Tiger, Hidden Dragon – a follow up of 2000’s Oscar winning movie. Initially, Netflix planned to release the movie both on their website and IMAX theatres. However, AMC Theater, the operating company of IMAX, announced that they will boycott the movie.
What is the main purpose of companies and businesses? Their main purpose is to provide goods and services that customers need or want. Several people who want to watch movies simply do not have enough time to go to an actual theatre. Companies like Netflix hear the public, and have fulfilled the wants and needs, by providing an alternative to watch movies outside the theatre. As technology progresses, people’s lifestyles change accordingly. Businesses always need to consider these changes, to adjust themselves respectively to fit customers’ new needs and wants. Netflix’s latest tactic was a smart move, and is fitting for the society we live in. However, companies such as AMC, refuse to alter the base of their company, for fast-moving customers.
http://www.cbc.ca/news/arts/netflix-deal-to-screen-crouching-tiger-sequel-slammed-by-theatre-chains-1.2782265
http://time.com/3450854/amc-netflix-imax-crouching-tiger-hidden-dragon-boycott/