As Vivian Lee addresses in her blog post, everyone already knows that the leading companies in technology, Samsung and Apple, compete with each other. Not surprisingly, the two companies have had many issues with copying each other.
In Vivian’s blog post, she says, “Companies are constantly changing their features to catch up, and if they run out of ideas, the concept of “me-too development” seems to be a good way to go, too.” I personally do not agree with her statement. Companies are responsible for inventing their own products and offering unique services to their customers. Of course, there are some features and technologies that could be similar to each other. However, it should not turn into “a competition of copying each other.”
Apple has their own unique style of product that their customers like, as well with Samsung. For example, Apple always has used the differentiation strategy, making the company unique. The iPhone has a relatively small screen, which Apple users love. However, the new iPhone 6 has a bigger screen, which mirrors Samsung’s products. By copying each other, they will lose their identity as a brand, and could lead to a loss of customers.
Vivian’s post: https://blogs.ubc.ca/leeviviann/2014/09/22/so-whos-the-copycat/
http://money.cnn.com/2013/08/08/technology/mobile/apple-samsung-timeline/
http://www.pcmag.com/article2/0,2817,2469720,00.asp