“Remembrance Day is a day where we remember. The point is not to exploit and profit from this day.” – Toronto’s Corporal Chuck Krangle
Gap Canada sent out emails to their customers on Monday which promoting the “Remembrance Day deal” in which a vest was being offered for $19.99. Cpl. Chuck Krangle’s sister also received the email and forwarded it to Krangle, a Toronto veteran, who decided to have an interview with CBC and uncover Gap Canada’s frowned upon product promotion.
Remembrance Day is a day to remember those who fought for the freedom; it is not a day to make profit out of. This action of Gap Canada disappointed many of their customer which critically affect their brand’s ethical image. Even though Gap Canada apologized after the email promotion, their greedy money driven image which caused by the mis-marketing displeased their customers and it will take long time to regain their customers’ trust of the brand.
http://www.torontosun.com/2014/11/11/retailers-face-backlash-over-remembrance-day-promotions