Snapchat: the legendary app that allows users to send second-long pictures, with text. Since the birth of Snapchat, smartphone users across the world have fallen in love with this revolutionary style of instant messaging. The founders of Snapchat have, as well, been taken aback by the wealth generated, from $0 to $3 billion in two years. The value proposition of Snapchat is very unique. The customer segment the app targets is tech-savvy teenagers with lots of time to spare and many friends to share it with. The points of parity of this company are that they are an instant messaging service that allows users to send photos. The point of difference, however, is that these photos only last a maximum of ten seconds, and it is very easy to take a photo and send it to a friend.

Overall, Snapchat has got it figured out. The app is intuitive and easy to use, the updates feature new and improved technology, and new users are added every day. The customers are very happy with the product, and Snapchat is on it’s way to becoming the most popular instant messaging service out there. Snaps for Snapchat!

See the original blog post here: https://blogs.ubc.ca/pierrenoujeim/2013/11/15/0-to-3-billion/