How did Victoria do it? Since the company’s founding in 1977, Victoria’s Secret has steadily risen to be one of the top retail brands in the United States, Canada, and the United Kingdom. In 2012, sales were $6.12 billion. This staggering number will only rise with each new store opening, such as the flagship store opening on the corner of Robson and Burrard in Vancouver.

As the store opened at the intersection of the most popular part of Downtown Vancouver, it is evident that Victoria’s Secret has marketing strategies that are unparalleled by other companies. One strategy that the company uses is its annual fashion show, which generates interest in customers by using world-famous models and entertainers, such as Taylor Swift and Justin Bieber. Sure, this fashion show is an expensive one to put on, with last years costing a total of $13 million, but the revenue it generates is worth it. As well, Victoria’s other secret is having product that can be used across many generations. Their online and print advertisements enable many women to want their products, and they offer in-store deals.They make apparel for both young and old alike, appealing to teenage girls and older women.

http://www.businessinsider.com/victorias-secret-is-the-top-brand-2013-1