Whole Foods Market has, since its opening, been a success story of a supermarket. The fresh, organic produce that it offers, combined with local foods and ready-made meals, has allowed Whole Foods to be a mecca for healthy living. A point of parity for Whole Foods is that it is an organic supermarket, and there are dozens similar. However, the points of difference is that it offers far more options than the next supermarket, with products such as its 365 brand, on the lower end of the price scale, all the way up to gourmet chocolates, such as Thomas Haas, which would be much more pricey.
The Value Proposition of Whole Foods targets wealthy, health conscious individuals with a passion for fine food and the means to afford it. These people see importance in purchasing well-made food. Looking at the business model canvas, it is clear that Whole Foods has a very strong relationship with its customer. The service provided by this above-average grocery store allows customers to keep coming back, because the staff at Whole Foods are very knowledgeable about their products, and they know how to treat their customers. Whole Foods Market is truly “organic living at its finest.”