In order to revolutionize the fast food industry, McDonald’s Canada is making massive changes to re-invent its customer experience. The main transformation is the addition of the digital kiosks where customers can customize their own premium hamburgers.Besides, McDonald’s is also adding restaurant greeters and servers to enhance customer service.  The addition of the kiosks and extra staff will cost McDonald’s Canada more than 200million over the next two years.

As far as I am concerned, this is a global decision by McDonald’s Canada, which I feel will soon extend to many other countries around the world.  Although still being a fast food restaurant, McDonald’s is trying to entice customers to enjoy a nice sit-down meal with their  friends and family now, specifically focused on the personal customer experience. What’s more, by adding the digital kiosks, McDonald’s will gain more advantages by allowing customers to enjoy a personalized meal.  These new changes  will not only add significantly extra value to customers, but it will also rapidly transform their brand and public image. During the past years, restaurant renovations and the introduction of healthier menu options set McDonald’s on the right path for the future.  Now with this announcement , the company appears poised to regain a stranglehold in the fast food industry.