I’ve browsed one of the students’ blogs and one of them catches my attention. The blog is about Alibaba, which is featured by the world’s largest online commerce company and the world’s fastest growing e-commerce market by some measures.She talks about the potential and challenges of Alibaba, while I’d like to talk about Alibaba’s revenue stream.

When it comes to Alibaba’s revenue stream , advertising revenue may be one of the most important part of it’s income . Actually we know that at the first few years , Alibaba could not earn enough money , because it is free for many things . So Alibaba had to put much money in it until taobao declared that it would start it’s network advertising business . Now taobao had already launched many kinds of advertising , such as banner ads and those hit ads . This is the first profit model that taobao official declared . It is the development of it’s volumn a day and large number of users that lead to this . Taobao’s official said in this way they can focus on using their own distinct advantage to give their guests accurate and efficient services , such as help their guests to impove their brand and help them to promote their sales . At the same time , taobao also launched some value-added service plan to its advertisers . It contains brand promotion , market research , consumer research and community activities . The way it help its consumers to promote their sales it to develop the network marketing channel.

Reference:https://blogs.ubc.ca/jieyuzhu/2015/10/03/the-potential-and-challenges-of-alibaba/