This blog post is part of an assignment for COMM 465: Marketing Management, with Phaedra Burke. My experience working on this marketing project has reminded me that I need to be assertive when working in a group. When things need to be done and no one is stepping up to do it, I can step up and do it. At the same time, I also need to remember to stand my ground. When I feel like I’m starting to do other people’s work, I need to address it and be…read more
This blog post is part of an assignment for COMM 465: Marketing Management, with Phaedra Burke. Hasbro is a firm that has very wide breadth, with brands ranging from Marvel to Candy Land, from Lite-Brite to Nerf, and from Operation to Scrabble. Full list of brands can be viewed here. One of their new product lines is Nerf Rebelle, a feminine twist on the Nerf toy weapons usually marketed towards boys. Segmentation and Targeting: As our textbook states, firms increase their product mix breadth in order to capture new markets. Hasbro…read more
This blog post is part of an assignment for COMM 465: Marketing Management, with Phaedra Burke. So Aerie, the intimates brand under the American Eagle clothing brand recently launched a new marketing campaign in which they’ve stopped using supermodels and no longer retouch their ads. And here is the video that the image mentions, a clip from Good Morning America regarding Aerie’s latest campaign: See more US News from ABC|World News I think Aerie has been very successful with this campaign because through careful analyses of consumers and the current…read more