Real Models for Real Marketing.
This blog post is part of an assignment for COMM 465: Marketing Management, with Phaedra Burke. So Aerie, the intimates brand under the American Eagle clothing brand recently launched a new marketing campaign in which they’ve stopped using supermodels and no longer retouch their ads. And here is the video that the image mentions, a clip from Good Morning America regarding Aerie’s latest campaign: See more US News from ABC|World News I think Aerie has been very successful with this campaign because through careful analyses of consumers and the current…read more