Fact: An average person spends 1 every 6 minutes online on a social networking sites.
Question: How can YOUR COMPANY attract people’s attention?
Perhaps dressing up like this trying to attract attention on the streets are way easier —->
<—- Unless you look like him.
Truth is, there is just too many businesses in the world trying to get your attention and nowadays, #informationaoverload happens all the time online. Customers selectively find out things they want to hear and know about, and unless you look like Leonardo DiCaprio, or if you have as much money as Bill Gates to spend on advertising, most companies are likely to be ignored.
Solution: Viral Marketing
A perfect example is the recent North Face video, you will understand why people are sharing and retweeting this all over the internet after watching it.
From my understanding, it seems that the formula for viral marketing is something along these lines.
Great web content + an element of amazement / creative / involving a celebrity + easy access on internet for people to help spread the word = Viral marketing
This is how you can let the world tell your story for Free!
Although some might consider posting random videos does not align with their corporate image and fear of risking the professional image of the company, but I can assure you, no one thinks that way anymore.
More and more corporate giants are making interesting viral campaigns that are absolutely hilarious and ridiculous simply to capture customer’s attention.
My favorite is IBM’s Mockumentaries (video below) and Lenovo’s Fantasy football. Watch a few and have a nice laugh!