{"id":1,"date":"2014-09-23T22:45:33","date_gmt":"2014-09-23T22:45:33","guid":{"rendered":"https:\/\/blogs.ubc.ca\/cherrywong\/?p=1"},"modified":"2014-11-18T10:53:44","modified_gmt":"2014-11-18T17:53:44","slug":"biltwell","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/cherrywong\/2014\/09\/23\/biltwell\/","title":{"rendered":"The Social Media Marketer behind Biltwell"},"content":{"rendered":"<p>On <a href=\"http:\/\/www.exacttarget.com\/blog\/the-30-most-brilliant-social-media-campaigns-of-2014-so-far\/\">Exacttarget<\/a>\u00a0(click to read the ranking list!),\u00a0<strong>Biltwell<\/strong> has been named the <strong>most brilliant social media campaigns of 2014<\/strong>\u00a0on Facebook.\u00a0\u00a0As a small company who\u00a0provides motorcycle customization services with one location with over 60,000 likes on Facebook &#8212; that&#8217;s\u00a0very\u00a0impressive.<\/p>\n<p>.<a href=\"https:\/\/blogs.ubc.ca\/cherrywong\/files\/2014\/09\/biltwell.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-19\" src=\"https:\/\/blogs.ubc.ca\/cherrywong\/files\/2014\/09\/biltwell.png\" alt=\"Biltwell, most brilliant social media campaign\" width=\"464\" height=\"998\" srcset=\"https:\/\/blogs.ubc.ca\/cherrywong\/files\/2014\/09\/biltwell.png 517w, https:\/\/blogs.ubc.ca\/cherrywong\/files\/2014\/09\/biltwell-139x300.png 139w\" sizes=\"auto, (max-width: 464px) 100vw, 464px\" \/><\/a><\/p>\n<p>I had a look on its posts and found out their strategy\u00a0included\u00a0posting stunning moments related to motorcycle user\u2019s experience. It seems that they interact with their customers and collect pictures that either is a) an amazing moment taking by literally anyone in the world such as movie posters, national geographic pictures b) funny jokes related to motorcycles.<\/p>\n<p>Also, this company uses real-time marketing strategy and they post things that generate interests such as motorcycle contests information, users selling motorcycle on craigslist, new trending youtube video about motorcyclists\u2026and there is always people interested on their posts, leading to hundreds of likes, shares and comments.<\/p>\n<p>I\u2019m super surprised on how they have built such a great customer base and their strategic posts generate an average of 300\u00a0engagement per post\u00a0&#8212; there must be an amazing social media marketer working behind this.<\/p>\n<p>I actually think that this engagement strategy is quite simple to duplicate but hard to achieve such a large customer base so, credits given and appraisals to the social media marketer behind this company page!<\/p>\n<p><span style=\"text-decoration: underline;\">Additional Links and Information:<\/span><\/p>\n<p>-Click to see:\u00a0<a href=\"https:\/\/www.facebook.com\/biltwell\">Biltwell&#8217;s FB page<\/a>, I strongly recommend checking out their video posts which are the type of content that generates most attention with thousands of likes per post!<\/p>\n<p>-Have a look at the video below that generated over 42,000 views on Youtube, maybe you can help me find out why Biltwell got such high customer engagements!<\/p>\n<div style=\"width: 510px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-1-1\" width=\"510\" height=\"287\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/blogs.ubc.ca\/cherrywong\/files\/2014\/09\/Biltwell-Gringo-Helmet-Review-at-RevZilla.com-1.mp4?_=1\" \/><a href=\"https:\/\/blogs.ubc.ca\/cherrywong\/files\/2014\/09\/Biltwell-Gringo-Helmet-Review-at-RevZilla.com-1.mp4\">https:\/\/blogs.ubc.ca\/cherrywong\/files\/2014\/09\/Biltwell-Gringo-Helmet-Review-at-RevZilla.com-1.mp4<\/a><\/video><\/div>\n","protected":false},"excerpt":{"rendered":"<p>On Exacttarget\u00a0(click to read the ranking list!),\u00a0Biltwell has been named the most brilliant social media campaigns of 2014\u00a0on Facebook.\u00a0\u00a0As a small company who\u00a0provides motorcycle customization services with one location with over 60,000 likes on Facebook &#8212; that&#8217;s\u00a0very\u00a0impressive. . I had a look on its posts and found out their strategy\u00a0included\u00a0posting stunning moments related to motorcycle [&hellip;]<\/p>\n","protected":false},"author":27140,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/cherrywong\/wp-json\/wp\/v2\/posts\/1","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/cherrywong\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/cherrywong\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/cherrywong\/wp-json\/wp\/v2\/users\/27140"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/cherrywong\/wp-json\/wp\/v2\/comments?post=1"}],"version-history":[{"count":6,"href":"https:\/\/blogs.ubc.ca\/cherrywong\/wp-json\/wp\/v2\/posts\/1\/revisions"}],"predecessor-version":[{"id":29,"href":"https:\/\/blogs.ubc.ca\/cherrywong\/wp-json\/wp\/v2\/posts\/1\/revisions\/29"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/cherrywong\/wp-json\/wp\/v2\/media?parent=1"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/cherrywong\/wp-json\/wp\/v2\/categories?post=1"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/cherrywong\/wp-json\/wp\/v2\/tags?post=1"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}