Bill Gates starts his condom business. He offered $100,000 from Bill and Melinda Gates Foundation to invent a “next generation” of condom, which is thin like nothing.

This is a great move for caring society. World high fertility rate and venereal diseases are partly caused by men not wearing condoms. It is said that men refuses to wear condoms because condoms affect men’s sexual pleasure. If scientists could invent an ultra-thin condom, men would be more willing to wear condoms, which could then reduce birth rate as well as diseases spreading.

Condom is a grand market. Husbands and wives, and many teenage boys and girls, need condoms. Bill Gates is sensitive to the customers’ dissatisfaction of condoms. People want condoms that are thinner and more comfortable. When people are complaining about the products, business opportunities come. Bill Gates’ future high-tech condom is going to change the market’s structure. As the thinnest and most comfortable condom in the world, Bill Gates’ company would easily win costumers’ heart.

Although Bill Gates is not the first one doing the condom business, he can still get a large share of the market with the advantage of what customers really want. Therefore, observing customers’ dissatisfaction and try to give people the product they want can be a great start of business.

 

See more reading:

Bill Gates funds creation of thin, light, impenetrable graphene condoms

Bill Gates Offering $100K For Better Condom Invention

 

Pictures found on  Google. The links have been attached on the pictures.