In response to Jiayue (Claire) Zhang’s blog post – Apple’s Iphone4S disappointed its fans!
I agree with her that it is really disappointing that the new iPhone 4s is not the same as what most consumers have expected. However, I think that this will not affect Apple too much because there are numerous loyal customers of Apple.

Why are there so many loyal customers? It is for the reason that Apple not only showed its proactiveness, but it also targets customers. Apple showed its proactiveness by implementing Apple’s new feature on the iPhone 4S, “intelligent assistant” or Siri, which is a kind of voice recognition system that can interpret our commands to the phone and then do the tasks we want it to do. I believe that this system has been invented a long time ago, but none of the cell phone manufacturers have implemented this system on their cell phones. Apple is the first to launch this system.

Besides that, Apple targeted customers – Obviously, Apple targets Innovators as well as early adapters. These are people who like to have fun with technology. Moreover, Apple targets middle and upper income people who are willing to pay a bit more for a better user experience. This is a more for more positioning concept (mentioned in the book) that will create values for customers and generate profit for Apple in the long-run.

I read this question on one of my friends’ wall on Facebook, “Are you guys buying the look of an iPhone or buying the features of it?”. This led me to think that we are not actually purchasing an iPhone for its look, but for its excellent features.