This is a photograph of the Apple Store on Fifth Avenue, New York, USA.
Guy Kawasaki, an author of various books about business and marketing, writes a blog by the name of How to Change the World. When I came across this blog on Business Insider’s 24 Must-Read Blogs for Entrepreneurs, I was immediately hooked by the title. On Guy’s blog, I encountered an entry he made about the 10 Things You Can Learn From the Apple Store.
In this blog entry, Guy talks about some fundamental components that make Apple such a successful company. The most engaging point from the list of Apple’s 10 innovative attributes is how Apple’s approach to effective marketing is to “stop selling stuff”. Instead, Apple marketers are encouraged to ask the question “how do we enrich the lives of our consumers?” Guy highlights some important aspects that explains how Apple is doing business correctly to please consumers in the customer segment, and how Apple’s customers, once inside, are seldom propelled away.
Apple is a company devoted to customer loyalty and satisfaction. I must applaud Apple for being so farsighted with its company from the start, because its marketing approach has not swayed too far from the origin since its initial establishment. It takes real dedication to instill trust in a modern concept of marketing, and to believe in it. Redefining marketing strategies has proved itself to be worthwhile and flourishing, and that with new ideas, traditional ways of appealing to customers can be replaced and overwritten.
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