Baidu to Enter Japanese Search Market in 2007

by Jing Liu ~ December 28th, 2006. Filed under: News & Announcement.

According to independent surveys, Baidu currently commands more than 60% of the Internet search market in China(1) and is the fourth most trafficked website in the world(2).

(1) The market share information is derived from CNNIC: 2006 China Search Engine Market Survey

(2) The traffic information is derived from, based on a three- month average as of May 12, 2006

”Since our successful listing on Nasdaq in 2005, we have been committed to delivering the best user search experience in Chinese language search and creating exceptional value for our shareholders,” said Robin Li, Baidu’s Chairman and CEO. ”We believe that our proven strength in non-English language search, the high internet penetration in Japan, as well as similarities between the Chinese and Japanese languages make this market an ideal next step for Baidu.”

Mr. Li noted that Baidu has conducted more than six months of extensive research into the development of Japanese language search technology.

”We are confident that Japan’s search engine users will appreciate Baidu’s powerful Japanese language search technology that will offer a user- friendly alternative to existing search engines,” added Mr. Li.


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