What was Apple’s motive?

The fact that Apple sued Samsung is very controversial. People often question whether Apple had a motive for suing Samsung or if the company genuinely thought Samsung had copied features from their product.

Samsung was found guilty for infringing five Apple patents on August 24th, 2012 and has to pay more than $ 1 billion in damages. Why did Apple pursue the legal matter before the release of the iPhone 5? People are questioning if Apple’s motive behind suing was to make consumers want their product over Samsung’s Galaxy S 3. This could be the case as Samsung is Apple’s biggest competitor, and their court victory was announced shortly after the release of the Galazy S 3.

Although Samsung is considered the number one smartphone, their sales will have a slight decrease in the world not because of the legal matters but as a result of the new iPhone 5. Samsung’s products are still in demand, and I believe will continue to be despite the US legal set back.  Samsung was only found guilty in the US, specifically California, which is Apples home territory. Was this decision bias? I think so, as there have been several other cases around the world regarding this issue, and have been dismissed.

Samsung will continue to develop their products and build on their past success with newer products that will “wow” customers and of course meet their needs. Thus, Samsung’s sales will continue to increase throughout the years.

 

http://www.guardian.co.uk/commentisfree/2012/aug/28/apple-rot-starts-with-samsung-lawsuit-win

http://www.itwire.com/2012-06-01-13-40-03/browse/c-level/56376-so-what-did-samsung-copy

 

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