C’mon, Let’s be honest!

What does this picture represent?  Have you ever suprised how different your actual hamburger from the tv commercial that you saw on tv last night?

THIS IS THE ISSUE OF MISLEADING ADVERTISING

Misleading advertising occurs when a claim about a product or service is materially false or misleading, in an attempt to persuade the consumer to buy it.

In order to pursuade the consumer to buy their products, the companies somtimes mistated their products information and sometimes exaggerate their products’ quality.

Here is the another example of false advertising issue

 

Listerine as a Cure-All

Listerine is an antiseptic mouthwash , first over-the-counter mouthwash sold in the United states in 1914 and by 1921. This product is popularly known by the phrase “kills germs that cause bad breath”. Also, it is very notorious for its false advertisement. it declared itself a cure-all for common cold ailments like sore throats and coughs, a dandruff preventative, and anti-shave tonic, and a safe way to protect yourself from cuts, bruises, wounds and sting.

What, Listerine can cure everything and it solves every health issue that I have?

No way, this is way too much exaggeration.

Through its false advertisements, Listerine was slapped with numerous false advertisement lawsuits.

In 1975, the company was order to spend $10 million to correct all advertisements- seeing as its products was no more effective in treating colds than gargling warm water- by the Federal Trade Commission.

 

Even after this, Listerine did not realize its fault. In 2005, the company was sued for another false advertising because of their advertising- “effective as floss”

However, Dentist did not agree to this  and even emphasized that it is not that effective in reducing the cause of tooth decay.

Other than this examples, there are still many companies who utilize false advertising for their marketing tactic. We, consumers, should be all responsible enough and should always check!!! check! check!! our products cautiously before we make a wise decision to buy them.

Check other false advertising examples( source) – 6 cases of shamelessly false advertising

 

Picture references: google.ca- faluse advertising/ Listerine