Have you guys heard of the new trend marketing type, cause markeitng? It sometimes called ” Kind marketing“.
so, what does the exactly mean of “Cause marketing” ?
it comes from ” cause” definition; the reason or motive for some human action.Companies involves inthe cooperative efforts of a “for profit” business and a “non-profit” organization for mutual benefit. This is different than the companies’ community/ social contribution service because cause marketing connects the social issues with the companies’ brand marketing tactic, not actually either donation or contributing time to help them. Social issues are melted in the marketing tactic. 
As consumers’ interest about social issues increases and ethical consumtion, ethical cooperation conduct have been focused , consumers hope that their consumption can make a differnece in the society and influence the companies’ ethical conduct. These tendency start to have an impact on the companies’ profit, furthermore, it even affects the companies’ social responsibility. Therefore, many companies begin to realize the signifiance of the cause marketing and start to utilize it as well.
Especially, as SNS(social networking serive) has been developed and popular, many companies utilize their social media and social networking service for cause marketing.
The most successful company who utilizes the casue marketing is
:TOMS SHOES – Shoe for tomorrow, one for one business model, through this model, they empasize their companies’ social cause and atthe same time, consumer can contribute to making a difference in the society- donating the shoes for the kids who can’t afford to buy shoes. 
Cause marekting is a new way for the companies not only to practice their business ethics and but also to give consumers oppourtunity to make an impact in the social issues by their consumption. It is a great marketing type that connects consumers, companies and even society to seek one goal and to become one world.
Here is a quick video about TOMS’ one for one business model- Cause mareketing,
Picture reference: cause marketing, toms