After last week’s post about Air Canada considering backing out of their sponsorship deal, indeed others are contemplating the same thing.
http://www.torontosun.com/sports/hockey/2011/03/11/17586286.html
Does this disagreement between corporate partners kind of count as channel conflict? The entertainment value of the NHL is its most valuable service, and if that is being tarnished in the eyes of many consumers, can we really blame these sponsors for complaining?