Youtube users who enjoy scrolling down below the video to view recent comments probably notice the two comments which are “thumb up’d the most. Usually, these comments are unique in their generalizations, observations or most often comedic references to the relevant video. Recently, a trend, or a plague if you will, of these comments has been spreading throughout Youtube. They are as simple as “i love pocodot………………” or
“what is pocodot…?” The second comment embodies what 99% of viewers actually ask themselves. How exactly does such a shallow comment garner so many “thumbs up’s” that it can be placed at the top of the comments?
Pocodot is actually a relatively new social network company, not unlike Facebook or LinkedIn. As we’ve seen, its marketing tactic (I hope it’s short-term) comprises of a word of mouth spreading of their existence, namely by leaving intriguing, strange, yet highly approved comments on popular Youtube videos.
To me, this is despicable. Comparing my experiences to the AIDA model processes, while my awareness and interest have been grabbed in the face of this marketing (I AM writing a blog about it…), I feel zero inclination to want to use pocodot or spread the word about it, least of all add to the thumbs-up count. When I originally Google’d up pocodot to see what the hype was about, I felt extremely annoyed at the fact that they’ve actually taken time from my life to research a product which features borderline deceptive marketing.
I’m definitely not a big social media user, but I definitely do not appreciate pocodot’s marketing techniques. If anything, this just proves the extent to how much marketing can make or break consumer perception of one’s product.
Maybe I’m just not part of the target market…