Tesla Is the Best-La

Tesla’s unique differentiation has singled the company out like a sore thumb. As a rapidly growing company in the emerging market of electric, sustainable cars, Tesla has managed to create itself a top-notch brand. Customization allows for consumers to find little to no substitutes; their models encompass safety, sustainability, style, service, and speed exceptionally.

Tesla Model X Source

Tesla also differs from other car dealerships as they channel direct sales. Their partnership with companies like Daimler, aid in their vehicle programs and the development of their battery system. However, critics continue to weigh out Tesla’s future. Currently, there are a limited amount of models being sold due to constrained manufacturing—conversely, plans of revamping their production will enable them to produce to their full capacity.

Tesla Logo Source

I believe Tesla is on the right path to sculpting sustainable transportation. Their values of creating sustainable and safe transportation is extremely attractive to consumers. In my opinion, a company that pushes its boundaries through constant technological advancements and improves its customer experience will go far in the long run. (Or shall I say “drive”)? This does not guarantee an easy road in their future. As demand for sustainability increases, competition will increase as well.

As the saying goes, “It’s not about the destination. It’s about the journey (in your Tesla) along the way.”

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References:

1. “Blog.” Strategic Partnership: Daimler Acquires Stake in Tesla. N.p., n.d. Web. 02 Oct. 2015. <http://www.teslamotors.com/en_CA/blog/strategic-partnership-daimler-acquires-stake-tesla>.
2. “Meet Model X.” Model X. N.p., n.d. Web. 02 Oct. 2015. <http://www.teslamotors.com/modelx>.
3. McDonald, Michael. “Tesla’s Profit Margin Might Be about to Skyrocket.” Business Insider. Business Insider, Inc, 01 Oct. 2015. Web. 02 Oct. 2015. <http://www.businessinsider.com/tesla-profit-margins-about-to-skyrocket-2015-10>.
4. Orwig, Jessica. “We Used Physics to Show What It’s like to Take Tesla’s Newest Car for a Spin.” Business Insider. Business Insider, Inc, 01 Oct. 2015. Web. 02 Oct. 2015. <http://www.businessinsider.com/science-explains-why-tesla-model-x-is-great-2015-9>.
5. “Tesla’s Model X Falcon Wing Door Design Is an Engineering Marvel.” Tesla’s Model X Falcon Wing Door Design Is an Engineering Marvel. N.p., n.d. Web. 02 Oct. 2015. <https://www.yahoo.com/tech/s/tesla-model-x-falcon-wing-door-design-engineering-114507970.html>.
6. “What Makes Tesla’s Business Model Different? (TSLA,GM).” Investopedia. N.p., 21 July 2015. Web. 02 Oct. 2015. <http://www.investopedia.com/articles/active-trading/072115/what-makes-teslas-business-model-different.asp>.