The House of Marketing

The MTV Sweetheart

I accidentally came accross this MTV ad last night on a blog called Zeitguised. I was actually searching for pop…

The tragedy of HIV/AIDS awareness campaigns in South Africa

I have always been baffled by why South African HIV/AIDS awareness campaigns are so weak and poorly designed, especially given…

Introducing the VUVUZELA, the icon of South African soccer culture

About a year ago, one of my Canadian classmates asked me a strange question: “What’s that loud buzzing sound in…

“Beat the Bends” BMW vs MERCEDES: A case for comparative advertising.

In my opinion, one of South Africa’s most famous advertising wars happened about 7 years ago, when I was in…

When advertisers go to war…BMW started it, Audi answered it, Subaru needed something to say, and Bentley had the last laugh…

This is a creative and funny example of competitive print advertising in South Africa. It all began when BMW ran…

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