The House of Marketing

The MTV Sweetheart

I accidentally came accross this MTV ad last night on a blog called Zeitguised. I was actually searching for pop art, so when this showed up I was slightly confused because, at risk of stating the obvious, this looks nothing like Andy Warhol. Then I realized that this ad is literally art that pops ! The ad is called the MTV Sweetheart and features a heart made out of sweets (a literal sweetheart) that pops from the beat of the MTV music (thus, pop art). Cool concept, awesome ad !

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