The MTV Sweetheart
I accidentally came accross this MTV ad last night on a blog called Zeitguised. I was actually searching for pop…
The tragedy of HIV/AIDS awareness campaigns in South Africa
I have always been baffled by why South African HIV/AIDS awareness campaigns are so weak and poorly designed, especially given…
Introducing the VUVUZELA, the icon of South African soccer culture
About a year ago, one of my Canadian classmates asked me a strange question: “What’s that loud buzzing sound in…
Beat the Bends: A Case for Comparative Advertising
Author: Chrisanne Kouzas. Posted: Oct 12, 2010 (Updated: July 10, 2022) Nike vs. Reebok, Burger King vs. McDonalds, UPS vs….
When advertisers go to war…BMW started it, Audi answered it, Subaru needed something to say, and Bentley had the last laugh…
This is a creative and funny example of competitive print advertising in South Africa. It all began when BMW ran…