Facebook, A Marketing Tool.
Oct 5th, 2010 by chrischoi
In 2004, Facebook started out as a project initially designed for Mark Zuckerberg, the inventor, and his peers. Little did he know that this proposal would expand internationally, bring him fame, and become a “burgeoning business-networking platform.” As we all know, Facebook today is now a social networking website which allows users to connect with family and friends all over the world. Within only a couple of years, Facebook has gained world-wide support and currently has 100 million active users logging on each day. This led to many business people thinking the same thing, which was to use Facebook as a marketing tool to find new customers and promote their products online. Facebook encompasses a tool called “Page” which allows business users to advertise/promote their services to their customized groups, entire friends list, and even to those who aren’t even registered on Facebook. Generally speaking, my analysis shows that this provides plentiful opportunities for both business entrepreneurs and already existing multimillion corporations to use Facebook as a way to connect with customers world-wide.
