Nature’s Path Organic – Entrepreneurship
Nov 16th, 2010 by chrischoi
Nature’s Path Organic is definitely a company that I would consider to be an entrepreneurship., Arran and Ratana Stephens, husband and wife, founded Nature’s Path in 1985. With the aspiration to inspire both the people and the planet along the path of sustainability, Arran embarks his company under his father’s guiding principle of “always [leaving] the soil better than you found it.” Unlike most cereal companies, Nature’s Path Organic enters a new and sustainable market by using an innovative production method that allows them to reduce the amount of paper in their packaging. This business undoubtedly meets the criteria and the definition of Schumpeter’s View of Entrepreneurship – New Production Method and New Market.
Furthermore, Nature’s Path Organic experienced a risk in entrepreneurial venture as they were “one of the first companies to sign onto the Declaration of Sustainability.” By providing a more green solution to the earth, Nature’s Path Organic is able to gain much support which led the company to a rapid growth.
