Since this is our first marketing blog\u00a0 I decided why not write about the kinds of purchases I make as a consumer and how I am affected by marketing. After evaluating my spending habits I realized that out of the 4 Ps, the most I am affected by is price. I buy a ton of stuff online from craigslist, ebay, and amazon just because it is usually a lot cheaper than buying from stores. The items I have bought include an ipod, headphones, mouse, mousepad, and even the computer that I am typing this blog on. The main exception to stuff I don’t buy online is clothes because I want to be able to physically try it on and make sure it fits.<\/p>\n
My most recent purchase online was a new electric guitar, an Ibanez rg350dx which I got online from craigslist. Price again was a main factor, as the guy I bought it from sold it to me for $280 when I would have paid 300. It sells for $350 used on ebay so I was very satisfied with the purchase, although something I didn’t realize was that it had a floyd rose bridge which apparently is quite hard to setup for a beginner guitarist. I took my guitar to a guitar shop and the setups for that bridge are very expensive(around $100). Once again price is a factor, so I now have to try and set it up myself with youtube videos. Something completely unrelated to marketing but the guy I bought it from was a Ukranian guy my age and his whole family was having a jam session when I came to buy it including his dad who was 50 years old and his uncle who was 60. Makes me wonder, perhaps when I’m 50 I could be doing the same!<\/p>\n","protected":false},"excerpt":{"rendered":"
Since this is our first marketing blog\u00a0 I decided why not write about the kinds of purchases I make as a consumer and how I am affected by marketing. After evaluating my spending habits I realized that out of the … Continue reading