Twitter’s a rather new sensation that swept through mostly teens and young adults. It’s a viral and innovative tool. Twitter is a website that provides the function similar to a Facebook status update. Twitter addicts would tweet about their every action, as insignificant as it may be. Many celebrities and influential figures joined Twitter shortly after, effectively updating fans and giving gossip sites more juice to gossip about.
So when did businesses join the circle? With it’s growing popularity, it’s no wonder that many giant retailers and businesses would see Twitter as another opportunity to market their goods and understand their consumers better.
Starting off from the homepage, a company could search up what Twitter users are saying about their brand by simply searching up their company name or brand name. This simple function gives anyone the ability to gain knowledge on multiple opinions instantly.
The company could also update their Twitter followers constantly with any changes or interesting news related to the brand. If they wanted to see what potential consumers would think of a new feature to their product, the company could receive instant feedback from Twitter users. The ability for the company and it’s followers to chat back and forth at such a fast and easy level allows the company to create a relationship with it’s market and answer any concerns quickly.
Furthermore, it helps the company secure it’s brand. If the company were to use the brand image as it’s ‘avatar’, it would help Twitter followers associate the brand image with the company. Such a seemingly trivial act will force anyone who stops by the company’s Twitter page to make a connection between the brand and the company every time they see the logo outside.
The key to Twitter that should appeal most to marketers, however, is it’s ability to allow communication and connection between thousands of people. A perfect place for marketers, in my opinion.