As a student, I have my backpack with me most of the time each week. With most backpacks, there’s often an elastic material on the side that allows the owner to place a water bottle inside. What’s the length of these water bottle containers? Usually a couple inches long on average to accommodate the average length of a water bottle. So why would a student have any incentive to buy OGO if it won’t properly fit into the backpack’s elastic pocket? The elastic pocket is designed for long-cylinder-shaped containers, not wide-short-sphere shaped containers.
But wait, is there a chance that the student would still buy OGO to consume on non-school hours? It’s possible, but highly unlikely. Why would a student purchase 2 brands of water? For example, let’s assume I buy Aquafina so I could bring them to school and OGO to drink at home. Water bottles are usually purchased in large bundles. Wouldn’t it be more convenient to purchase just Aquafina since the purchase will give me a large quantity anyways?
When I go jogging, will holding a wide sphere shaped bottle be convenient for me? Or would a lean water bottle that could fit in my grasp with ease? Obviously, I would choose the latter. If I were to go to the gym, most equipment have bottle containers attached to them– all of which are designed with the average water bottle container in mind.
So this begs the question, other than physical attractiveness, what incentive would the average consumer have to purchase OGO water? They’ve clearly differentiated themselves in this market, but whether this innovative design does more damage than help them is unclear.