Toyota had reports of sudden acceleration problems in their vehicles,but because they were unable to uncover the source of the sudden acceleration and could not replicate the problem they chose to ignore the issue all together and continue selling their faulty vehicles. The unethical decision of continuing to sell their cars has resulted in the death of a family of four who had crashed their car because of their sudden acceleration problem. Not only will this tragedy be on the conscious of those who decided to continue selling the vehicles but this story will stay with Toyota for a long time and put a strain on their business.

Toyota had to also issue 12 million recalls in 13 months and also had to pay a record $16.4 million fine for a delayed recall. Toyota is urgently denying allegations and fighting lawsuits that can tarnish their reputation, however they claimed to have reported the acceleration problem to the National Highway Traffic Safety Administration 3 times. Despite Toyota s efforts to redeem their reputation they appear to be a company that is not motivated by ethics or safety of their products but by the money made from their cars.